About Toppertunity

Toppertunity: The Musical has been created almost completely with AI tools directed by a human. Set in Endeavor Heights, USA, Toppertunity tells the story of Rudolfo Estevez and his local network of advisors and team members who found and build a company to sell Top Hats. The musical is intended to teach entrepreneurs—young and not-so young—through the medium of song and dance the mindsets and skillsets it takes to build a business. From seeing and evaluating an opportunity, assembling the resources, making a product, providing leadership, finding a market, generating a profit, and weathering the storms of fashion and fate, Rudolfo's journey can help entrepreneurs and creative individuals, using the medium of musical theater, to prepare for success.

Set in Endeavor Heights, a bustling, picturesque town perched atop rolling hills, where ambition and creativity thrive. Known for its vibrant marketplace and tight-knit community, the town has a rich history of innovation, with generations of dreamers and doers building their legacies here. From the iconic clock tower in the town square to the lively cafés where ideas are exchanged over steaming cups of coffee, every corner of Endeavor Heights buzzes with possibility. It’s a place where challenges are seen as stepping stones and where anyone, armed with vision and determination, can find success.

The musical has been created by Phil Zuckerman, founder of the niche publisher Applewood Books. Phil founded Applewood in 1976 and sold it to a strategic partner in 2023. Since 2014, Phil has been advising entrepreneurs in the Goldman Sachs 10,000 Small Businesses Program, where he now serves as Senior Lead Faculty for the National Program.

The idea for this musical came from a colleague who started using AI generated songs in the classroom. This started Phil on a dream to put together his three passions: business, music, and songwriting. The processs used to create the musical numbers is outlined here.